Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?

IAB, GroupM and Nasdaq aim to find out

It might still be early days for digital currency, but marketers are increasingly piggybacking on the rise of tender like bitcoin and applying those concepts to digital advertising. In a nutshell, they’re seeking a more transparent and efficient way of running online marketplaces.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.