Can Anyone Compete With Facebook and Google for Small-Business Advertisers?

‘You only have time for one or two platforms’

The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe’s executive director, said he was spending too much money on print without verifiable results, and he couldn’t make last-minute changes.

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This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.