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Pop quiz: What do you do when you have 3,500 Facebook fans you want to feel the cool vibe of Milan, the home of liqueur Campari, but can only send two of them to the city itself? Answer: Invite all the fans to tour the city via Google Street Maps and record those tours with a special screenshot button.
The campaign was so popular, it generated more than 3,200 images by 1,000 fans in about one month, and it doubled the population of Campari Israel’s Facebook page to nearly 7,000 fans, said Idan Eldar, creative director of Israel-based Refresh, which hatched the idea, adding in an email:
We took users on a stroll along Milan’s hottest spots … and allowed them to take as many snapshots as they wanted of the sights they saw, just like real tourists.