General

California Lawmakers Pass Sweeping Online Privacy Legislation

It goes into effect in 2020

State lawmakers on Thursday passed the California Consumer Privacy Act.Getty Images
By Marty Swant

June 29, 2018

California has passed a new law that will give state residents the most sweeping online privacy rights in the nation—and hand tech companies some of the strictest rules in the process.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
Related Articles

Challenger Brands

How Walmart’s In-House Incubator Is Imagining Virtual Reality for Retail

By Marty Swant

Performance Marketing

Intel’s New Virtual Reality Content Studio Is Partnering With the Winter Olympics

By Marty Swant

Performance Marketing

Edison’s Analysis of Queries From Nearly 500 Voice Devices Revealed Good News for Pandora

By Marty Swant

Performance Marketing

Google’s Machine Learning Will Help Publishers Drive Subscriptions and Understand Their Audience

By Marty Swant

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


Take Advantage of the Latest Mobile Explosion

By InMobi


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


How Twitter Tackles Brand Safety

By Meg Haley, Global Head of Revenue Product Specialists, Twitter


Dealing With Data Deprecation the Right Way

By PwC x Adobe