By Association: Brands, Data and Marketing Finally Have Come Together
Call it “marketing data’s destiny.”
On July 1, if membership approves, the Data and Marketing Association (DMA) will be owned and operated by the Association of National Advertisers (ANA).
The former first began in 1917 — the latter in 1910. Perhaps this moment is destiny 100-plus years in the making.
In 1915, William Wrigley sent chewing gum to every household listed in every phone book in America — more than 1 million at the time. That was “direct marketing.”
What
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