Bustle Digital Group to Acquire W Magazine Under Joint Venture

The media conglomerate plans to expand the publication’s digital presence with W Media

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Bustle Digital Group and a team of investors led by supermodel Karlie Kloss have a unique plan for a print magazine.

BDG plans to acquire W Magazine and create a new joint venture, W Media, that will work with the title’s current team and new investors to prioritize expanding the print publication’s digital presence, BDG CRO and president Jason Wagenheim told Adweek. Financial details were not disclosed.

BDG will essentially unite with the title after Conde Nast sold the brand in June 2019 to Marc Lotenberg’s Future Media.



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