Businesses on Instagram Will Still Be Able to Search Hashtags on a Limited Basis

An API change restricts the number of uniques and pieces of content

The user name field was also removed to protect users’ privacy chaofann/iStock

As part of changes to the Instagram Graph API (application-programming interface) that were announced in January and go into effect Dec. 11, the ability for businesses to search hashtags via the API is being removed, but the Facebook-owned photo- and video-sharing network announced a scaled-down version of that capability Wednesday.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.