Burger King to Create Mobile Game
Burger King Corp. has announced that it has partnered with Mobliss in developing and selling a series of mobile games using BK-branded content, according to MocoNews.
“The fast-food chain’s first game will be out in the Spring of 2008 and will involve players vying to become ‘the King’s’ protégé by passing through a series of challenges in a BK-themed city.”
BK will plug the products in its restaurants and packaging, and customers can download and purchase them through texts, according to the report.
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