Social Pro Daily

British Airways Becomes the Latest Victim of Hacking But Is It #PRFail?

Is it fair that this is considered a PRFail by some?

It’s a shame in this world of deep Web ne’er-do-wells who hack for esses and giggles that the companies victimized by their escape from boredom have to deal with bad PR issues.

But they do and the latest one to deal with the image tarnishing is British Airways.

According to a report in The Guardian, hackers have accessed “tens of thousands” of frequent-flyer accounts. Of course, it is unlikely that flyers will be able to cash in or spend their points until the problem has been solved.

The hack, as most of them are, is anonymous but is believed to be carried out by “an automated computer program looking for vulnerabilities in the company’s online security systems.”