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With the Federal Trade Commission’s latest regulations around the restricted and required language for brand-sponsored content, flaws in influencer marketing strategies have never been more apparent.
But in many ways, this increased transparency only makes more blatant what was already obvious to consumers: Influencers aren’t always as authentic as they once seemed. The only difference is that now, consumers can’t get through their social feeds without seeing #ad and #sponsored at least once within a scroll.