How to Integrate Influencer Marketing With Experiential to Supercharge Results

Opinion: Events create a wealth of content prime for social sharing

Experiential is the yin to influencer marketing's yang designer491/iStock

With the Federal Trade Commission’s latest regulations around the restricted and required language for brand-sponsored content, flaws in influencer marketing strategies have never been more apparent.

Brett Hyman is president, CEO and founder of NVE Experience Agency.