Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
With the Federal Trade Commission’s latest regulations around the restricted and required language for brand-sponsored content, flaws in influencer marketing strategies have never been more apparent.
But in many ways, this increased transparency only makes more blatant what was already obvious to consumers: Influencers aren’t always as authentic as they once seemed. The only difference is that now, consumers can’t get through their social feeds without seeing #ad and #sponsored at least once within a scroll.