4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media

Here are the basics of what you can and cannot do

Do you know the difference between an #ad, #sponsored content and a brand #partnership?

As more brands turn to influencers to crank out social media posts, the Federal Trade Commission updated its endorsement guidance last month, giving more clarity into what specific language creators can and cannot use when working with brands on sponsored content.

Ellie Altshuler, an attorney at Nixon Peabody, recently explained a handful of the changes that marketers should be aware of while speaking during an Advertising Week panel.

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