Video Killed the Brand Star

Opinion: How influencers compete with the largest companies

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In an interview last year, Facebook co-founder and CEO Mark Zuckerberg went on the record stating: “We’re entering this new golden age of video. I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

This trend is far from exclusive to Facebook. Every social media site on the planet has shifted its focus to video.

Facebook, Snapchat, Instagram and Tumblr have introduced or expanded their video capabilities and are prioritizing live video in their algorithms.



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