Brendan Gahan
Brendan Gahan is chief innovation officer at Mekanism.
Beyond Virality: Understanding TikTok’s New Growth Patterns
Many creators have noticed their videos are taking longer to hit the For You page.
Video Killed the Brand Star
Performance Marketing
Opinion: How influencers compete with the largest companies.
The Best Social Media Influencers Do These 5 Things
Performance Marketing
Opinion: I recently spoke with Instagram star and YouTube personality Zach King about what it takes to turn creative brand promotion into a successful business.
Micro-Influencers and the Blind Spot in Your Influencer Marketing
Performance Marketing
Opinion: The marketing world is poisoning this invaluable well by applying the same bad habits seen with larger-scale influencers to the new, “untapped” audiences of smaller, micro-influencers. Brands too often [...]