Brands That Aren't Experimenting With Voice Devices Will Miss Out on Early Adopter Benefits

It's the future of marketing

If you watched the Super Bowl in 2016, you might recall the Amazon commercial depicting a party hosted by Alec Baldwin, who wowed guests by ordering a then-obscure cylinder-shaped object to help him create a festive ambiance. “Alexa, turn on the music,” he commanded. With that, voice emerged as an exciting new user interface, rife with potential for brands to engage consumers.

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.