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The social network introduced search targeting via keyword campaigns and shopping campaigns for select brands in January.
Umesh Unnikrishnan, head of product, search ads at Pinterest, said in a blog post that more than 2 billion searches occur on its network monthly, and 97 percent of those are unbranded, adding that with today’s update, “businesses of all sizes can reach audiences with more precision and control using our enhanced keyword features.”
The recently introduced Taste Graph targeting functionality is the engine behind the Search Ads that are now available to all brands, with Pinterest saying that advertisers can now:
- Search keywords by broad matches, phrases and exact matches, giving brands control over which searches their ads will appear in.