Brands Already Using Instagram’s Boomerang App

Brands are already starting to take advantage of new Instagram video application Boomerang, which launched last week.

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Brands are already starting to take advantage of new Instagram video application Boomerang, which launched last week.

Instagram described how Boomerang works in a blog post, saying:

Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward.

The Facebook-owned photo- and video-sharing network shared some examples of brands using Boomerang in an Instagram for Business blog post:

A video posted by Plated (@plated) on

A video posted by Gold’s Gym (@goldsgym) on

A video posted by Refinery29 (@refinery29) on

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