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Brands are already starting to take advantage of new Instagram video application Boomerang, which launched last week.
Instagram described how Boomerang works in a blog post, saying:
Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward.
The Facebook-owned photo- and video-sharing network shared some examples of brands using Boomerang in an Instagram for Business blog post:
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