Should Brands Fear Instagram’s Feed Algorithm?

Despite assurances from Instagram that brands will be unaffected by the feed algorithm it plans to introduce, businesses can’t feel too comfortable.


Despite assurances from Instagram that brands will be unaffected by the feed algorithm it plans to introduce, businesses can’t feel too comfortable.

The Facebook-owned photo- and video-sharing network announced Tuesday that it will soon begin populating its feed the way its parent company populates its News Feed, stressing that users “miss on average 70 percent of their feeds,” and saying:

The order of photos and videos in your feed will be based on the likelihood that you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.

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