Brands' Digital Transformations Are Leading to More Collaboration and New Business Models

Foursquare made its buzzy launch at the 2009 South by Southwest as a check-in app allowing users to share their current location with their friends. Even though the app faded in popularity over time, the New York-based firm still spends plenty of time focused on its consumer-facing apps. However, watching Foursquare’s move into the business-to-business world has been particularly fascinating. Indeed, Foursquare now bills itself as a “location intelligence” company, essentially offering marketers and developers heaps of data to gleam insights about where people are and what they’re doing.