Brands Can Remove Negative Comments on Paid Social Posts With This New Tool

The Ad Mod helped launch the Popeyes Chicken Sandwich

an illustration of social media comments on a phone
Paid social posts just got more brand safe with The Ad Mod. Horizon Media

A certain chicken sandwich touched off the Great Twitter War of 2019 over the summer. Pair that energy with the criticism that some influencers can garner by posting sponsored content—or sponcon—to their social feeds, and it’s not difficult to understand why brands would want those negative reactions or spam comments removed from their paid advertisements.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.