Brands Are Still Too Reliant on Engagement Metrics (Report)

More than 60 percent of social media marketers surveyed said measuring ROI is still their main challenge.

Social media marketers have been plagued with a number of problems in recent years, and it seems that many find it difficult to keep up with the changing objectives. The 2016 State of Social Marketing report from Simply Measured provides valuable insight into the areas marketers need to work on.