Brands Are Finally Embracing Augmented Reality, but Not Without Speed Bumps

Using AR must make the purchasing process easier

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Pokémon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pokémon Go. And the hot dog, which was a Snapchat filter, has been so popular that Snap recently turned it into a plush doll.

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This story first appeared in the March 5, 2018, issue of Adweek magazine. Click here to subscribe.