Branded Pinterest Posts Now Include an Icon That Gives Marketers a Quick Glimpse at Measurement

Could improve creative and targeting


As brands increasingly ask for solid measurement transparency from digital ads, Pinterest is rolling out a new feature that gives marketers a small drive-by look at how posts are performing.

Here’s how the tool works: When brands login to their account, an icon overlays each Pin that breaks down the post’s engagement. When clicked on, the icon pulls up the number of impressions, the number of times people look at a close-up of the Pin, clicks and how many times the post was saved.

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