Bon Jovi Rocks Out Crowdstar Games With Unique Digital Bundle
The second largest social gaming company Crowdstar is partnering with music agency Sparkart to incorporate Bon Jovi's music into social gaming as a way of launching the Bon Jovi Greatest Hits collection.
The second largest social gaming company Crowdstar is partnering with music agency Sparkart to incorporate Bon Jovi’s music into social gaming as a way of launching the Bon Jovi Greatest Hits collection. More after the jump.
Sparkart is a leading agency and working with some big names in entertainment such as Evanescence, Slipknot, The Killers and others. In an attempt to give users a creative way of engaging with music, Sparkart is collaborating with Crowdstar to launch Bon Jovi Greatest Hits Bundle thats comprised of a digital album, Bon Jovi branded virtual goods, Facebook Credits, and a coupon code for the Bon Jovi online store. The bundle will be exclusively sold through Crowdstar’s popular titles Happy Aquarium, Happy Island and It Girl.
Jon Vanhala, Senior Vice President/Digital & Business Development for Island Def Jam Music Group had this to say about the new music distribution channel, “Here at Island Def Jam we’re excited to continue a long tradition of digital innovation by facilitating this groundbreaking program with Bon Jovi, Crowdstar, and Sparkart. The global reach of Bon Jovi’s passionate fanbase combined with the power of Crowdstar’s social gaming audience creates an exciting opportunity for real engagement and activation.”
Crowdstar’s userbase of 50 million consumers should generate millions of impressions for the Bon Jovi package thus creating an additional distribution channel thats both valuable and engaging. Crowdstar’s presence in Japan and on Yahoo! Mobage could also be grounds for promoting digital bundles to Asian audiences so we can expect more to come from Crowdstar.
