Bleacher Report Creates In-House Marketing Agency Playmaker

Chicago Cubs, General Mills and EA have already signed on

Kansas City Chiefs quarterback Patrick Mahomes football Playmaker
Kansas City Chiefs quarterback Patrick Mahomes smashes a drone with a football in a video created by Playmaker. Bleacher Report

Sports news site Bleacher Report is creating an in-house sports marketing agency, powered by technology executives hope will help inform marketers about what digital video content performs best using dynamic analysis and insights.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.