Travel & Transportation

Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’

Purchasing a flight is a bit different now, but the conflicts are the same

Thanksgiving travel already set records for the year. What will the rest of the festive season bring? ChefBoyRG; CSA/Getty Images

By Ryan Barwick

November 27, 2020

With the holiday shopping season underway, airlines, cruise lines and hotels are doing what nearly every other business that sells goods or services to the public is doing: offering deals for Black Friday.

Ryan Barwick
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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