Big Mouth Billy Bass Is Being Reincarnated Thanks to Amazon’s Alexa

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A 20-year-old fish has a new lease on life thanks in part to a two-year-old prank. Animation: Dianna McDougall; Sources: Getty Images, YouTube

Big Mouth Billy Bass, the plaque-mounted animatronic fish that croons punny songs like “Don’t Worry Be Happy,” “I Will Survive” and “Take Me to the River” while flapping his tail and moving his head to serenade you, is being reincarnated with an Alexa integration that allows him to respond to voice commands.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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