A Better Meeting Follow-Up Email
You just had a good meeting with a client or potential new client. Now you’re challenged to move the conversation forward. It’s time to send the meeting follow-up email.
The three biggest mistakes I see sellers making are:
- Failing to secure key details & commitments before the meeting ends
- Recounting what happened in the meeting
- Sending follow up emails that don’t hold customers accountable to the next step
Remember, business email is transactional. Not conversational.
Beware: Trying to converse within the message may be sabotaging you.
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