Best Times for Mobile Marketing
Once consumers opt in for mobile marketing, marketers send push notifications. The problem is, they’re getting it wrong 63 percent of the time, says San Francisco-based mobile marketing platform provider Leanplum.
In an announcement emailed to Target Marketing on Monday, the company highlighted research it summarized in an infographic titled “Breaking Barriers to Push Notification Engagements.”
To create the summary, “Leanplum analyzed 671,587,169 push notifications between Jan. 1 and Dec. 31, 2015.”
In addition to Leanplum suggesting marketers use analytics and testing to find optimal times to send to their specific audiences, the company advised marketers to personalize notifications based on customer behavior, such as in-app activity.
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