Behind the 32-Year-Old National Lacrosse League’s Surprisingly Nimble Digital Strategy

New Facebook Watch show joins Game of the Week Twitter livestream

The NLL's Georgia Swarm visit the Colorado Mammoth. Jack Dempsey/National Lacrosse League

Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he’s constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era where it can be nimble in arenas that previous leagues, at their outsets, didn’t have available.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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