Behind the 32-Year-Old National Lacrosse League’s Surprisingly Nimble Digital Strategy

New Facebook Watch show joins Game of the Week Twitter livestream

The NLL's Georgia Swarm visit the Colorado Mammoth. Jack Dempsey/National Lacrosse League

Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he’s constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era where it can be nimble in arenas that previous leagues, at their outsets, didn’t have available. David Cohen is editor of Adweek's Social Pro Daily.