Twitter’s Latest Sports Livestreaming Pact Is With the National Lacrosse League

The two-year deal covers an NLL Game of the Week, as well as playoff and Champion's Cup action

Lacrosse is the next sport up on Twitter’s livestreaming menu, as the social network reached a partnership with the National Lacrosse League for the 2017 and 2018 seasons.

The social network will livestream an NLL Game of the Week free-of-charge, along with playoff games, Champion’s Cup games and highlights from the professional indoor lacrosse league, starting with Friday’s match-up of the Colorado Mammoth at the Toronto Rock.

Logged-in and logged-out Twitter users in the U.S. and Canada can access the NLL games via and @NLL, and they will also be simulcast on launched subscription video hub NLL TV, but only for paying subscribers.

The complete schedule of games to be livestreamed follows (all times ET):

  • Friday, March 17, Colorado Mammoth at Toronto Rock. 7:30 p.m.
  • Saturday, March 25, Saskatchewan Rush at Colorado Mammoth, 9 p.m.
  • Saturday, April 1, Saskatchewan Rush at Buffalo Bandits, 7:30 p.m.
  • Saturday, April 8, Vancouver Stealth at Saskatchewan Rush, 9:30 p.m.
  • Saturday, April 15, Rochester Knighthawks at Colorado Mammoth, 9 p.m.
  • Saturday, April 22: Georgia Swarm at Buffalo Bandits, 7 p.m.
  • Saturday, April 29: Saskatchewan Rush at Calgary Roughnecks, 9 p.m.

The league and the social network said “comprehensive sponsorship packages” will be available for advertisers.

Twitter chief operating officer Anthony Noto said in a release announcing the partnership:

We are thrilled to partner with the NLL, as lacrosse is one of the fastest-growing sports in North America. Our collaboration will allow the highly passionate lacrosse community to watch live NLL games and join the conversation all on Twitter.

NLL commissioner Nick Sakiewicz added:

This is a historic broadcast relationship that will unlock the great game, and we are honored to partner with Twitter. The future of the sports viewing experience is digital, and this partnership will not only elevate the fan experience by making the game more accessible to audiences, but enable simultaneous real-time conversations and connections with other fans on the same platform. Another critical step in the league’s transformation, this collaboration is a pivotal opportunity to enhance the NLL’s digital presence in North America. David Cohen is editor of Adweek's Social Pro Daily.