BBC’s Interrupted Dad Is Back in an Ad for Twitter About Getting Interrupted

Robert Kelly wants to show you how to stay focused and avoid distractions

"BBC Dad" Robert Kelly became famous when his kids burst into a live shot. Twitter EMEA

Robert Kelly went from respected global policy pundit to internet sensation overnight in 2017, when his live interview with BBC News was charmingly derailed by his young children. Long before Zoom call interruptions were a common workplace occurrence, his brief moment of awkwardness seemed fascinatingly novel.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."