BART Implements Augmented Reality at the Transit Platform [Interview]

Imagine pointing your cell at a building and getting all the info about the businesses there, any retail or rental space up for lease, and even the history of the neighborhood downloaded right to your fingertips. This is augmented reality, and it has been a reality for people living in the Bay Area for a few months now.

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in