Publishing

Barstool Sports Is Making a Snapchat Show About Campus Life During College Football Season

It's the publisher’s first content for a third party

Barstool U isn’t going to be about who wins or loses games.Photo Illustration: Dianna McDougall; Source: Getty Images
Headshot of Lauren Johnson
By Lauren Johnson

August 24, 2017

Barstool Sports’ lewd content may not work for everyone, but for a core group of self-described “stoolies,” the site brings back droves of sports fans. Now it’s hoping its crass but funny videos can find an audience on Snapchat.

Headshot of Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Related Articles

Performance Marketing

Facebook Just Launched a Stand-Alone App for Events That Could Spell Bad News for Foursquare and Yelp

By Lauren Johnson

Performance Marketing

As Snap Prepares to Go Public, Will Facebook Steal Its Massive Momentum?

By Lauren Johnson

Performance Marketing

The 10 Fastest-Growing Topics on LinkedIn

By Lauren Johnson

Performance Marketing

Bumble Created a Food Truck That Served Actual Catfish to Promote a Photo-Verification Feature

By Lauren Johnson

Microlearning
View All


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI


Understanding How Social Values Can Help Brands Build Trust and Make Connections

You Might Like


Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape

By Matt Miller


Focus on the Facts and Stop Guessing Who Your Future Customers Are

By Loch Rose


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence


Can the Digital Ad Experience Be Saved?

By Viant