Backlink Pruning: A Staple 'Best' Practice, Especially in Penguin’s Aftermath
Many direct marketers are familiar with the practice of list hygiene. In a nutshell, it’s going through your email file, looking at inactive, duplicate or bad emails, and removing them or “purging them” from your list.
Having a “clean” list means it’s more relevant and responsive.
The same holds true for backlinks … especially in lieu of recent Google algorithm updates like last year’s Farmer/Panda and this year’s Penguin, which penalize websites for low quality irrelevant content and backlinks.
It’s always a best practice, from a search engine hygiene standpoint, to monitor and “prune” your backlinks to make sure you don’t have spammy or irrelevant websites linking back to you.
And
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