B-to-B Going Interactive With Content Marketing
Gated PDFs aren’t yielding the leads they want, B-to-B marketers tell researchers. Interactive content marketing, including video, surveys, interactive infographics, ROI calculators and assessments bring in the right prospects, they say.
“B-to-B buyers now not only expect content that is relevant and compelling to their specific needs,” writes SnapApp, the company that sponsored the survey conducted by Demand Gen Report, “but they are also increasingly less tolerant of campaigns that fail to speak to their unique areas of interest.”
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