Avoid PDFs in Cold Email Templates. Always.
I’m not going to try to persuade you. Instead, I’ll just share my experience — observing hundreds of successful sellers. If you want to get more conversations started “from cold,” avoid including links and/or PDFs in your “first touch” email.
Here’s why and what to do instead.
PDFs Are the Devil
Don’t attach PDFs or any literature to your cold email. I have yet to meet anyone who articulates “the why” behind my recommendation better than Scott Britton, co-founder of Troops, a sales productivity tool. If
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