Audi’s Airbnb Dream Goes Viral

Autobahn race car visuals are so humdrum to consumers now that they (unwisely) pose for selfies on the German freeway. So Audi had to do something creative to display its all-new R8 — something not so legacy that the German luxury car seemed stodgy, but something with class.

Still, it had to show the car was fast.  Any creative would have to show that the 2017 Audi R8 V10 plus could kick the dust up.

Challenge: Brand awareness

Solution: Online video promoting co-branded experience with Airbnb

Results

• Audi R8 searches up 500% YOY
• 18 million video views
• 186 million impressions
• 1.8