Taking Risks, Increasing Response
Assurity Life Insurance Co. is a study in innovation, change and risk-taking—from its history to its direct mail program.
Innovation: In 1890, Dr. E. O. Faulkner created Modern Woodmen Accident Association because he saw a need to make accident coverage available to working people—not just the wealthy. This Lincoln, Neb., company continued to expand and add products over the next century. Change: In 1954, three Woodmen companies were merged to create Woodmen Accident and Life Co.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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