Linda Formichelli
The Meatless Market
Think vegetarians are all granola-munching, long-haired hippies? Not so! Vegetarians come from all walks of life. They’re highly educated, aware about animal rights and environmental issues, and passionate about their [...]
Marketable Smiles
Smile! Dentists make a promising market for anyone targeting entrepreneurs or medical professionals. There are more than 228,000 dentists in the U.S., according to the American Dental Association (ADA), and [...]
Hitting the Slopes
If you’re looking for an affluent market that spends money on travel, hobbies and leisure activities, you can’t go wrong with skiers. According to the National Ski Areas Association’s (NSAA) [...]
Keep Your Market Healthy
Want to earn healthy profits? There are close to 3 million nurses in the U.S., says Diana Mason, registered nurse, Ph.D., and editor-in-chief of the American Journal of Nursing. According [...]
Hang Ten!
If you're looking to market to hip, influential youngsters, ride the wave to surfers. They tend to be affluent—after all, living near the ocean isn't cheap—and they represent the elusive [...]
Direct Marketer of the Year: Pamela A. Evans, Senior Web Marketing Manager, IBM Software Group
The industry almost lost one of its brightest direct marketers to the field of journalism. A recession redirected IBM's Pamela A. Evans into communications and marketing—the launchpad for a dynamic [...]
Building a Good Market
They're the people who are in charge of buying everything in a university, office complex or government building-from the carpeting to the furniture to the heating system. They're facility managers, [...]
Market Focus: Private Pilots
If you want to reach a wealthy demographic that’s comfortable spending a decent amount of money on leisure activities, you could do worse than private pilots who fly their own [...]
Market Focus: Meeting & Event Planners
If you want to market your product or service to thousands of people, you can take the path of intense advertising to reach those people one by one—or you can [...]
Money Rumblings
Sure, we all like food. We all enjoy a Sunday pancake breakfast or a glass of red wine with a bit of chocolate. But foodies are a whole class unto [...]