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As live sports began to return from their pandemic-spurred suspensions, the action on Twitter started to heat up, as well.
The social network said in a blog post that tweets about the National Women’s Soccer League skyrocketed by 244% in June compared with May as players returned to the pitch.
Similar surges were experienced by Nascar (a 254% acceleration over the same time period) and UFC (tweets up 272% in May versus April) as they returned to the track and the octagon, respectively.
Even sports that have not yet resumed action are seeing heavy Twitter activity.
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