Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
More nuanced brand safety tools are coming to connected television, a growing medium facing challenges of transparency and ad fraud.
Brands have become increasingly concerned about advertising next to what they consider unsafe online content, a concern that has been highlighted repeatedly in 2020 as the treatment of items on the news-cycle has grown ever more controversial.
In particular, media buyers’ concerns have centered on UGC forums, with advertisers pulling out of Facebook and YouTube over objectionable content like hate speech and pedophilia.
However, more reputable news sources have also suffered as marketers blocked automated media buys next to content related to coronavirus or protests.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in