Application developers today enter the mobile arena with the hopes of creating the next Clash of Clans, Angry Birds, WhatsApp or even Yo!. But just because they have a great idea for the next game, messenger or fitness app doesn’t mean that success is guaranteed. Developers today need to understand that consumers are finicky, and they must delicately balance the user experience with a monetization strategy so that both company and user win.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.