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Application developers today enter the mobile arena with the hopes of creating the next Clash of Clans, Angry Birds, WhatsApp or even Yo!. But just because they have a great idea for the next game, messenger or fitness app doesn’t mean that success is guaranteed. Developers today need to understand that consumers are finicky, and they must delicately balance the user experience with a monetization strategy so that both company and user win.
While the app economy is hyper competitive, with large developers fighting to increase their share of app revenues, there is a tremendous opportunity for middle-market developers to carve out their piece of the pie.