Snapchat and Yo! Gaining Popularity With Publishers

Readers hate push notifications from apps, so many publishers are flocking to messaging apps to reach their audience.

On Sunday morning, the New York Times app sent out a strange, non-urgent push notification that had media professionals snarking over their coffee. Push notifications from apps are annoying, but text messages aren’t. It’s all in our heads, because they’re basically doing the same thing: interrupting our day with an important message.

 

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