Apple today officially unveiled its latest versions of the iPhone, Apple Watch and Apple TV while also providing a glimpse into its next retail endeavors. The revelations occurred at the company’s annual, pre-fall, iPhone-launch-focused event that this year took place at the Steve Jobs Theater, a namesake venue for its late co-founder that is located at its new Cupertino, Calif.-based Apple Park complex.
Apple's New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality
The tech giant is pushing AR marketing to the forefront
