Apple's New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality

The tech giant is pushing AR marketing to the forefront

Apple today officially unveiled its latest versions of the iPhone, Apple Watch and Apple TV while also providing a glimpse into its next retail endeavors. The revelations occurred at the company’s annual, pre-fall, iPhone-launch-focused event that this year took place at the Steve Jobs Theater, a namesake venue for its late co-founder that is located at its new Cupertino, Calif.-based Apple Park complex.

Deep into the two-hour program, Apple revealed its anticipated $999 iPhone X. The pricey, next-generation smartphone comes with many fancy features, including Face ID (yes, you can unlock the phone by looking at it), multitasking between app windows and a side button that makes Siri more easily accessible than ever.

But what appeared to steal the show was Apple’s new twist on augmented reality called Animoji, which lets users create animated emoji messages that reflect their actual facial expressions and voices.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in