Apple's New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality

The tech giant is pushing AR marketing to the forefront

Apple today officially unveiled its latest versions of the iPhone, Apple Watch and Apple TV while also providing a glimpse into its next retail endeavors. The revelations occurred at the company’s annual, pre-fall, iPhone-launch-focused event that this year took place at the Steve Jobs Theater, a namesake venue for its late co-founder that is located at its new Cupertino, Calif.-based Apple Park complex.