Apple Takes a Dig at Competitors With Huge CES Ad

‘What happens on your iPhone, stays on your iPhone’

Apple has never shown off its hardware at the annual Consumer Electronics Show, but this year its presence is being felt nonetheless. Attendees of the Las Vegas tech conference are being treated to a massive black and white billboard from the device-maker, complete with a message touting the company’s commitment to privacy.

The text of the ad—“What happens on your iPhone, stays on your iPhone”—directs readers to Apple’s privacy policy, and it’ll loom over one of the largest tech conferences this year as the industry continues to face challenges and scrutiny from consumers and legislators regarding data-mining practices, privacy policies and security protocols.

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