Social Pro Daily

App Annie Analyzes the Effects of Ad Platform SDKs on Mobile Games

Facebook Audience Network commissioned the research

Total time spent in games also increased after the first ad platform SDK was installedCourtesy mikkelwilliam/iStock
By Brandy Shaul

March 12, 2020

Mobile data and analytics company App Annie released the results of new Facebook Audience Network-commissioned research, which analyzed how mobile games were affected after the installation of an ad platform software-development kit.

Brandy Shaul

Brandy is a freelance writer for Adweek's SocialProDaily covering social media, gaming, apps and platforms.

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