AOL Inks Mobile Data Deal to Power More Location-Based Ads

Global partnership covers 12 markets

AOL is getting more mobile data from 360 million users. AOL

As part of AOL’s ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.