Ad Tech

AOL Inks Mobile Data Deal to Power More Location-Based Ads

Global partnership covers 12 markets

AOL is getting more mobile data from 360 million users. AOL

By Lauren Johnson

February 27, 2017

As part of AOL’s ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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