Facebook’s Local News Audience Bump: Old Marketing Rules Still Apply

Opinion: The only way to guarantee reach and impact is to participate in the paid space


Prioritizing local news over national news topics (which you can argue are more politically polarizing) is an extension of Facebook’s intent to reduce sensationalism and make its News Feed more meaningful for users overall. After all, what’s more relevant to individuals than what’s happening locally? We’ve seen Facebook take multiple steps in this direction recently as it tries to reduce fake news and ad fraud and rebuild the community feel of the News Feed.

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