Amazon Wants to Be Your Personal Stylist

Just don’t expect curated apparel within 2 days

Amazon fashion set on the floor, amazon box, purse, jacket, heels
The service debuts with women's fashion in sizes 0-24. Amazon

Amazon has added a styling service for women’s apparel to its year-old Prime Wardrobe program in yet another move signaling the ecommerce platform’s intent to conquer fashion.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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