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Future Retail, the retail arm of Mumbai-based conglomerate Future Group, announced a “long-term” partnership with Amazon India to bring the retailer to the popular Amazon.in site, focusing on grocery, general merchandise and fashion.
As a result of the deal, Amazon.in will become the authorized online sales channel for Future Retail stores, which include banners like flagship Big Bazaar, a so-called hypermarket—the U.S. equivalent of a big box store—which offers fashion and general merchandise, and the global gourmet food market Foodhall.